Journal
Notes from the studio.
What we're building, what we're learning, what works.
May 19, 2026Strategy
Build, buy, or rent: a decision framework
Most teams default to 'buy' and end up with a SaaS sprawl problem. Here's how we decide which pieces of software to build, which to buy, and which to rent.
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May 8, 2026Operations
The shortest path between a problem and a fix
Why we don't sell strategy decks, and what we sell instead.
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Apr 30, 2026AI
The 90-minute rule for AI tools
We don't build an AI feature unless we believe a human user could finish their task in under 90 seconds. Here's why that constraint produces better products.
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Apr 22, 2026AI
AI is not your automation strategy
The most expensive AI projects we see are the ones built where simple automation would have worked. Here's how to tell the difference.
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Let's build
Let's build something smarter.
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